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Did you know this about our 50+ residents?

  • The 55+ age group purchases 62% of new cars in the U.S.
  • The spending power of the boomers’ $2.6 trillion dollars easily outranks all other generations.
  • Boomers make up 46.8% of pet spending.
  • Over 77% of all financial assets in America are owned by the over 50 crowd.
  • 49% of boomers are interested in functional foods like probiotics and vitamins.
  • Boomers are expected to spend 3.4% more on health-related purchases than their parents did.
  • Boomers take 4 or 5 leisure trips a year.
  • Although 84% of boomers want to shop in-store, they are not unfamiliar with online shopping.
  • The older population is the largest spending of all age groups.
  • They spend $179 billion on grandchildren.

Why women are a force of power …

  • In 2019, we saw the highest percentage of women in senior management.
  • About $72 trillion of personal wealth is now controlled by women.
  • Women account for 85% of all consumer purchases:
    • 68% of new cars
    • 80% of healthcare
    • 89% of bank account selections
    • 91% of new homes
    • 92% of all luxury travel
    • 92% of vacations
    • 93% of food/services
  • The majority of caregivers are female (65%).
  • Women-owned businesses now comprise 40% of the business population.
  • Women are more likely than men to have earned a bachelor's degree.

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