Did you know this about our 50+ residents?

• The 55+ age group purchases 62% of new cars in the U.S.
• The spending power of the boomers’ $2.6 trillion dollars easily outranks all other generations.
• Boomers make up 46.8% of pet spending.
• Over 77% of all financial assets in America are owned by the over 50 crowd.
• 49% of boomers are interested in functional foods like probiotics and vitamins.
• Boomers are expected to spend 3.4% more on health-related purchases than their parents did.
• Boomers take 4 or 5 leisure trips a year.
• Although 84% of boomers want to shop in-store, they are not unfamiliar with online shopping.
• The older population is the largest spending of all age groups.
• They spend $179 billion on grandchildren.

Why women are a force of power …

• In 2019, we saw the highest percentage of women in senior management.
• About $72 trillion of personal wealth is now controlled by women.
• Women account for 85% of all consumer purchases:
• 68% of new cars
• 80% of healthcare
• 89% of bank account selections
• 91% of new homes
• 92% of all luxury travel
• 92% of vacations
• 93% of food/services
• The majority of caregivers are female (65%).
• Women-owned businesses now comprise 40% of the business population.
• Women are more likely than men to have earned a bachelor's degree.